After a Master degree in marketing, management and trilingual negotiation, Ingrid started working at Ankama to develop its videogames, anime and comics on international markets. She then acted as a facilitator in the collaboration of the company with international publishers and also managed an intercultural marketing team before she specialized in User Acquisition & E Commerce. She is also a lecturer at the ENJMIN videogame school in France.

Ingrid Florin Muller sessions

Developing an influencer marketing strategy: where to start?
Thursday, October 25th

Influencer marketing acts a facilitator in the ARM race. Choosing relevant talents and building a fruitful collaboration with them is time demanding, while measuring results can be challenging. Nevertheless, the long term value of working with influencers in acquiring new users for a game, reengaging lapsed players and monetizing them is unquestionnable. How can I […]