Experienced Marketing professional with a demonstrated history of working in the mobile games industry and media buying/planning agency.
• Over 7 years’ marketing experience in: user acquisition in award­-winning games developer Nordeus, digital strategies for different clients in international media agency OMD, working on both brand and sales campaigns;
• Worked on two Nordeus games Top Eleven and Spellsouls acquiring quality users on a global level and in advertising in international media agency with both traditional and digital media. Brands I have worked with include Visa, Renault, Vipmobile, McDonald’s, WizzAir, HTC, Beko, Canon etc.

Andrej Kugonic sessions

Developing an influencer marketing strategy: where to start?
Thursday, October 25th

Influencer marketing acts a facilitator in the ARM race. Choosing relevant talents and building a fruitful collaboration with them is time demanding, while measuring results can be challenging. Nevertheless, the long term value of working with influencers in acquiring new users for a game, reengaging lapsed players and monetizing them is unquestionnable. How can I […]