ASO – What have we learned after successfully launching over 300 apps.

Thursday, October 25th

À Room 2 User Acquisition - sponsored by Lab Cave Games By: Enric Pedró, Lab Cave

Description: After launching over 300 titles, achieving over 200 million organic downloads, doing over 2,000 updates and more than 3,500 a/b tests one thing is clear, Lab Cave Games has mastered how to increase their traffic and visibility. In this session, Enric Pedró will cover some insights on what Lab Cave team has learned and […]

Creative UA strategies: Best practices from Wooga

Thursday, October 25th

À Room 2 Categories: User Acquisition - sponsored by Lab Cave Games By: Elena Tsarkova, Wooga GmbH

These days it’s extremely important to stand out with your marketing activities in order to attract users to your product. Same goes to a mobile gaming market, with so many games out there it became extremely difficult to show a uniqueness of each game and why user should play exactly that one and not another. […]

Developing an influencer marketing strategy: where to start?

Thursday, October 25th

À Room 2 Categories: User Acquisition - sponsored by Lab Cave Games By: Andrej Kugonic, Nordeus Ingrid Florin Muller, Ankama

Influencer marketing acts a facilitator in the ARM race. Choosing relevant talents and building a fruitful collaboration with them is time demanding, while measuring results can be challenging. Nevertheless, the long term value of working with influencers in acquiring new users for a game, reengaging lapsed players and monetizing them is unquestionnable. How can I […]