Developing an influencer marketing strategy: where to start?
User Acquisition - sponsored by Lab Cave Games
Date : Thursday, October 25th - 13.30 - 14.30 > Room 2
Influencer marketing acts a facilitator in the ARM race. Choosing relevant talents and building a fruitful collaboration with them is time demanding, while measuring results can be challenging. Nevertheless, the long term value of working with influencers in acquiring new users for a game, reengaging lapsed players and monetizing them is unquestionnable. How can I start building a successful influencer marketing strategy for my games?