Date : Thursday, October 25th - 14.00 - 14.30 > Room 1
Description: thousands of apps are launched every year on the App Store and Play Store, but only very few mobile games are still promoted a year down the road. Millions of dollars are spent to reach a global audience, often on a flawed product. How can you avoid spending time and money on a flawed product and launch a new title on the App Store and Play Store that has the potential to grow in user volume over time?
This lecture will cover the main strategic questions to ask yourself to minimize risk in the build up to the launch of a new game. What do you want to achieve? Who are you aiming to reach? Where does your in-game performance need to be in order to launch? How should you achieve that?
Platform tools to utilize during alpha, beta, soft-launch and global launch will also be presented as well as tips on how to recruit App Store and Play Store representatives as internal advocates for your title.
Audience: this lecture would be a fit for developers large and small who plan to launch new games in the future and strive to continuously optimize their launch process.
Takeaways: * Learnings from previous game launches 'gone bad'
* Strategic viewpoint on the launch process of a new title
* Tools to utilize during the launch process to avoid risk
* Tips for an effective launch process
* How to get ready for User Acquisition
* How to communicate with App Store and Play Store representatives