How to target a niche audience: short and long term strategies
Date : Wednesday, October 24th - 14.00 - 14.30 > Room 1
In December 2017, in one month only, Steam published more than 800 games. How can you promote your new game hoping to be seen by gamers on a so crowded online platform? Marco Minoli, Marketing Director for Slitherine LTD, explains our strategy to approach Steam and other digital shops and give greater visibility to our games even if you are not a top AAA game publisher. Tricks and tactics we use almost every week (Slitherine published 27 titles in 2017, on Steam, Gog.com, PSN, XBox Live and iTunes) and we know from experience they work.