Date : Thursday, October 25th - 15.00 - 15.30 > Room 1
When you think of publishing a game in a foreign market, the MENA region may not be one of the more obvious options available to you. However, the Arab region is quickly becoming a big mover in the global market for mobile game developers. In recent years, the market has seen a huge amount of growth, development, and smartphone penetration, yet still remains somewhat untapped by developers and publishers. This makes it a choice pick for those who want to be a part of an exciting, rapidly-developing world of mobile gaming.The MENA market’s ARPPU is $270, which is a great deal more than countries such as China, which has an ARPPU of $30. With Arabic as the 4th most spoken language in the world and less than 1% of content online in Arabic, the Arabic speaking market is virtually untapped. This lecture will go throw the growing MENA market and how to unlock it's full potential.