expo-zone

speaker Micro MENA Rising
Publishing

MENA Rising

Date : Thursday, October 25th - 15.00 - 15.30 > Room 1

When you think of publishing a game in a foreign market, the MENA region may not be one of the more obvious options available to you. However, the Arab region is quickly becoming a big mover in the global market for mobile game developers. In recent years, the market has seen a huge amount of growth, development, and smartphone penetration, yet still remains somewhat untapped by developers and publishers. This makes it a choice pick for those who want to be a part of an exciting, rapidly-developing world of mobile gaming.The MENA market’s ARPPU is $270, which is a great deal more than countries such as China, which has an ARPPU of $30. With Arabic as the 4th most spoken language in the world and less than 1% of content online in Arabic, the Arabic speaking market is virtually untapped. This lecture will go throw the growing MENA market and how to unlock it's full potential.

Speaker(s)

Eyad AlBasheer (Tamatem Inc.)